Melissa Baratta

Melissa Baratta has extensive work experience in the fields of PR, marketing, and communications. Melissa currently holds the position of Senior Vice President at Alloy, where they oversee the HealthIT practice group. In this role, they develop and implements integrated PR and marketing campaigns for clients in the tech-enabled healthcare solutions industry. Before joining Alloy, Melissa worked at Affect, Inc. as a Senior Vice President and Healthcare Lead. There, they were responsible for setting PR and marketing strategies for technology and healthcare clients, ensuring alignment with business goals. Melissa also spearheaded strategic activities such as program development, messaging/branding, and media training. Prior to Affect, Inc., Melissa held various roles at Ricochet Public Relations, serving as Managing Director and Account Supervisor/Sr. Account Supervisor. Their responsibilities included directing agency operations, managing key healthcare and technology clients, and overseeing campaign development. Melissa's earlier experience includes VP of Publicity at the International Association of Business Communicators - NY Chapter, Reporter at 201 Magazine and Suburban Trends Newspaper, and Public Relations Associate at The Sherry Group. Melissa began their career as the Manager of Operations and Administration at Grant/Morgan Associates, a management level executive search firm. Throughout their career, Melissa has demonstrated expertise in PR, marketing, and communications across a range of industries, including technology, healthcare, finance, accounting, and real estate.

Melissa Baratta's education history includes a Master of Arts (MA) degree in Communications, Culture and Technology from Georgetown University. Prior to this, they obtained a Bachelor of Arts (BA) degree in Communications Arts, Public Communication and Journalism from Ramapo College of New Jersey.

In addition to their academic degrees, Melissa has also acquired several certifications. Melissa completed the "Strategy and Innovation Masterclass with Nathan Furr" at WOBI in May 2022. Furthermore, they obtained the "Hubspot Inbound Marketing Certification" from HubSpot Academy in July 2020. Lastly, Melissa earned the "HBA Honored Volunteer" certification from the Healthcare Businesswomen's Association in December 2018.