In 2012, Alloy was founded (then known as ARPR) by a young, tenacious woman set out to pioneer new concepts and question conventional wisdom long held by agencies. This entrepreneurial beginning permanently rooted our culture in possibility, curiosity and ideas (lots and lots of ideas).

A few things haven’t changed since our beginnings. We still exist to exclusively propel B2B technology brands. We’re passionate about empathizing and collaborating with the people behind every project. And we aren’t satisfied until we’ve made meaningful and measurable impacts on our clients’ businesses.

In 2022, we combined our legacy and undeniable growth with a renewed vision and rebranded to become Alloy. Thanks to recent investments and key hires, we’re now accelerating our mission to move others to reach their greater potential while always remaining curious about how to reach our own.

Enterprise Software

Software Engineering

Technology

Alloy

Raj Choudhury

Jon Walters

Erika van

Simon Cowart

Melissa Baratta

Deej Savage

MacKenzie Capps

Ann Marshall Tilton

Andrea Ryan

Taylor Murphy

Michelle Rand

Kendall Kosek

Hollie Barnidge

Roger Peters

Jennifer Ready

The Leadership Team at Alloy spearheads the company's strategic direction, growth, and creative innovation. Comprised of top executives, including the Senior Vice President, Vice President Of Growth, CEO, VP Of Creative, Partner & Chief Creative Officer, VP, Technology, and VP Of Public Relations, this team ensures alignment with Alloy's mission and goals, drives business development, and fosters a culture of curiosity and impactful collaboration across B2B technology initiatives.

Leadership Team

Marketing and Sales

Creative Team

Leadership Team

About

Team members

Other teams at Alloy

Marketing and Sales

Creative Team