Cassie Collins

Cassie Collins is an innovative go-to-market strategist with a proven track record of maximizing brand awareness, lead generation, and new business revenue. Currently serving as the Director of Go-to-Market at Allstate, they have successfully led initiatives that secured substantial production credits and increased sales significantly. Cassie previously held roles at Allstate where they managed marketing campaigns, enhancing digital engagement and brand reputation through innovative strategies. They hold an MS and BS in Communications and Advertising from the University of Illinois Urbana-Champaign.