Kaylynne Hatch

Paid Media & Marketing Analytics Lead at Allstate

Kaylynne Hatch is a skilled marketing and analytics professional currently serving as the Paid Media & Marketing Analytics Lead at Arity, where management of a $400k+ advertising budget across multiple platforms is a key responsibility. Prior experience includes consulting at Vuealta to enhance business processes through Anaplan, and various roles at Correlation One, facilitating data science education and alumni community engagement. Past positions also encompass analysis and reporting at HLK, internship experience at Anaplan, and campaign coordination at Lamar Outdoor Advertising. With an extensive background in digital marketing, including a Marketing Manager role at Inflow® and freelance consultancy, Kaylynne has developed a diverse skill set in managing marketing strategies, content creation, and technical training. Educational achievements include a Bachelor of Science in Mass Communication from the University of Utah, an Associate's Degree in Commercial and Advertising Art from Utah Valley University, and a Full Stack Web Development Certification from freeCodeCamp.

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