Roel Canare

Roel Canare is the CRM and Marketing Operations Director at Allstate, overseeing campaign management and technical teams for email and direct mail programs, focusing on customer acquisition and support. Previously, Roel served as CRM and Loyalty Director at Dell Technologies, where a transformation of the customer contact strategy and loyalty programs was led. Additional roles at Dell included Marketing BMS Program Manager and Demand Planning Director, with responsibilities in global reporting and demand generation analysis. Early career experience includes positions at Homestore, Accenture, and IBM, with expertise in production management, supply chain assessment, and industrial engineering. Roel holds a Bachelor of Science degree in Mechanical Engineering from The University of Texas at Austin.