Vivian Giudice

Vivian Giudice is an experienced email marketing professional currently serving as the Email Operations Manager at Allstate since July 2022, where responsibilities include implementing best practices across the Enterprise and leading email programs for brands such as Direct Auto and SafeAuto. Prior to Allstate, Vivian worked at CarMax as the Salesforce Marketing Cloud Principal Lead, focusing on platform architecture and defining technical roadmaps. At MoneyGram International, roles included Global Direct Customer Communications Manager, managing email, SMS, and push campaigns, and Direct Customer Communications lead for email and SMS efforts. Earlier experience includes a managerial role at the American Heart Association, overseeing the execution of campaigns. Vivian holds a Graduate Certificate in Marketing from Southern Methodist University.