Emily Lutz

Emily Lutz is a Senior Marketing Data Analyst at AllTrails, specializing in acquisition and lifecycle marketing performance analysis, lift tests, and multi-touch attribution models. Previous roles include Director of Strategy and Strategy Manager at Perfect Search Media, where Emily drove client success through advanced marketing data analytics and strategic recommendations, resulting in significant client retention growth. Emily’s extensive background includes positions at Brookfield Zoo and various zoos, where Emily enhanced animal welfare and conservation. Educational accomplishments include certificates in data analytics, geographic information science, and digital marketing, as well as an MS in Biology and a BA in History.