Rachel Phang

Rachel Phang is an accomplished Senior Digital Product Manager currently with Allwyn UK since February 2024, previously holding similar roles at Camelot from April 2019 to February 2024, and at Mothercare from January 2006 to February 2019. With a strong focus on enhancing customer experience, Rachel has successfully implemented strategies that led to significant improvements in digital functions, including a remarkable 15% increase in add-to-basket rates and a 40% year-over-year reduction in site load times. Rachel's expertise encompasses GDPR implementation, A/B testing, and conversion rate optimization, alongside managing complex digital projects such as website re-platforming and the introduction of a PIM system. Rachel holds a First Class BA Honours degree in English Literature from Brunel University of London.