Jan Sterba

Jan Sterba serves as the Chief Customer Intelligence and Innovation Officer at Allwyn, where the emphasis is on integrating Marketing, Category, Product, and Digital functions to foster an AI-driven and customer-centric business model. Prior experience includes the role of Chief Marketing Officer at KKCG Group, overseeing strategic initiatives across multiple sectors, and a series of marketing positions at Reckitt that involved global brand management and category oversight. Earlier career work includes brand management at Opavia - LU Danone, with responsibilities spanning brand development and market analysis. Jan Sterba holds a degree in Chemical Engineering from the University of Pardubice.