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Ana Carolina Hasbun

Customer Advocacy And Marketing Manager at M-Files

Ana Carolina Hasbun has a diverse work experience spanning various industries and roles. Ana Carolina started their career at Grupo Financiero Ficohsa, where they worked as a Credit Risk Analyst in the personal banking area. Ana Carolina'sresponsibilities included analyzing loan applicants' payment capacity and verifying documents.

Ana Carolina then moved on to Analyse², where they held multiple roles. Ana Carolina started as a Marketing Communications Coordinator, responsible for updating and creating content for the company's blog and social media pages. Ana Carolina was also involved in projects such as brand revamp, website renewal, and lead generation activities. Ana Carolina later became an Internationalization Project Coordinator, supporting the international team with projects abroad and organizing software localization for different markets.

Next, Ana worked at Midaxo, first as a Marketing Manager, responsible for planning and implementing all marketing activities. Ana Carolina planned content calendars, managed the company's website and blog, and distributed content through social media. Ana Carolina also handled customer communication regarding product updates. Later, they became a Talent Manager, focusing on Midaxo's employer brand and talent marketing. Ana Carolina'sresponsibilities included planning and executing recruiting events, managing social media campaigns, maintaining the company's presence on recruiting platforms, and participating in candidate sourcing and recruitment.

Currently, Ana is working at M-Files as a Global Reference Manager. Ana Carolina'sexpertise in reference management allows their to contribute to sourcing, conducting interviews, and creating case studies. Ana Carolina also provides new user training and support for daily reference requests. Additionally, they manage the Customer Advocacy Program and reference campaigns.

Throughout their career, Ana has demonstrated skills in marketing strategy, budget allocation, lead generation, campaign tracking, and communication. Ana Carolina has experience in various industries, including finance, software solutions, and M&A.

Ana Carolina Hasbun's education history includes a Master of Science degree in Advanced Financial Information Systems from Hanken School of Economics. Prior to that, they obtained a Bachelor of Science degree in Finance and Banking from Universidad Tecnológica Centroamericana. Ana Carolina also holds a High School diploma in Science and Arts from the American School of Tegucigalpa. Additionally, Ana Carolina has acquired several certifications, including a Social Marketing Certification from Hootsuite in September 2019, and various Google certifications such as AdWords Mobile, Advanced Google Analytics, Google Analytics Individual Qualification, and Google My Business, all obtained in 2018. Ana Carolina also holds certifications from other institutions like M-Files Corporation and Twitter. In 2016, they obtained HubSpot certifications for HubSpot and Inbound. Furthermore, Ana Carolina has a Certificate of Language Proficiency in Finnish called Yleinen kielitutkinto suomen kielessä (YKI), acquired in October 2013.

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Timeline

  • Customer Advocacy And Marketing Manager

    September 1, 2023 - present

  • Global Reference Manager

    January, 2022

  • Digital Marketing Manager Nordics Region

    May, 2018

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