Ivan Benavides

Ivan Benavides is an accomplished marketing professional with extensive experience in growth marketing and digital strategies. Currently serving as Gerente de Growth Marketing / Digital at Almacenes De Prati S.A. since April 2021, Ivan is responsible for developing communication strategies and managing the brand's budget across various touchpoints. Prior to this role, Ivan held several positions at UM Worldwide, including Regional Strategy Manager for Mercado Libre, where expertise in audience analysis and brand visibility was demonstrated. Additional experience includes leading advertising coordination for the Municipio de Quito and managing the relaunch of Reebok in Ecuador at EMEDE Mundo Deportivo. Ivan's academic credentials include an M.B.A. in Marketing, a Master's in Fashion Marketing, and a Bachelor's degree in Advertising.