Craig Bradley

Craig Bradley serves as the Marketing Director for UK & Ireland at Alnylam Pharmaceuticals since May 2023, leading local marketing initiatives and operational plans. Previously, Craig held various leadership roles at Takeda from January 2019 to May 2023, including Head of Marketing for Immunology & HAE and Diabetes & Internal Medicine, overseeing significant marketing strategies and revenue-generating initiatives. Prior experience at Shire, from July 2006 to January 2019, involved managing marketing and market access strategies across multiple brands, starting as an Executive Key Account Specialist and advancing to roles such as National Manager of Market Access. Involvement with the PM Society from May 2016 to May 2021 included roles as Market Access Interest Group Lead and Chair, focusing on improving healthcare communications. Craig's career commenced with positions at Novartis and Unomedical, establishing a strong foundation in healthcare marketing and sales. Craig graduated from Sheffield Hallam University in July 2002.