Alyson Wilson

Alyson Wilson is an experienced professional in brand innovation and creative direction, currently serving as VP of Brand Innovation at Alo Yoga since June 2013, where focus areas include brand storytelling and wellness. Prior to this role, Alyson held the position of Creative Director at Alo Yoga and was responsible for marketing strategy across various media. From June 2013 to June 2017, Alyson also served as Creative Director for Bella + Canvas, Bella Luxx, and All Sport, managing creative direction and messaging. Previous roles include Creative Director at TechStyle Fashion Group and ShoeDazzle, as well as Senior Product Manager at HauteLook. Alyson's career began in editorial and marketing, with a significant role as Editor in Chief at Women's Adventure magazine. Alyson earned a degree from Dartmouth College in 1997.