Marcy Zelmar

Marcy Zelmar is an accomplished digital product and experience leader with extensive experience across various notable companies. Currently serving as VP of Digital Product at Alo Yoga since November 2022, Marcy previously held executive roles including Chief Product Officer at Dolls Kill and Chief Experience Officer at Anomalie. With a strong foundation in digital innovation, Marcy also held the position of Vice President of Digital Experience at Rodan + Fields and Chief Digital Officer at TATCHA, where Marcy drove the company's digital strategy and growth. The leadership experience also includes significant roles at SEPHORA, where Marcy oversaw digital product vision and eCommerce transformation, as well as key positions at Gap Inc. Direct, focusing on site operations, production, and customer experience. Marcy began a career in eCommerce with roles at fine.com and Corbis, supported by an educational background from Indiana University Bloomington.