Iciar de Benito Aramburu

Iciar de Benito Aramburu has extensive experience in pricing and revenue management within several prominent companies. Currently serving as Channel Planning Coordinator and RGM at Alpargatas S.A. since May 2021, Iciar focuses on developing pricing architecture for B2B and DTC channels to optimize margins and brand positioning. Prior roles include Global Pricing and Margin Manager for Luxury, Fashion, and Accessories at Dufry Group, where Iciar was responsible for pricing strategies across 60 countries, achieving significant cost savings. Additionally, as Pricing Coordinator at World Duty Free Group, Iciar played a pivotal role in establishing pricing as a key function and developing pricing models for various product categories in multiple European markets. Previous financial analyst roles at Maxxium España SL, American Express Global Business Travel, Banco Santander, and Caja Duero further enhance Iciar’s expertise in financial analysis and business management. Iciar holds a degree in Business Administration from Universidad Complutense de Madrid.