Lucas Hanchuk

Lucas Hanchuk is an experienced professional in marketing and CRM, currently serving as Gerente de CRM at Alper Seguros since May 2024, where responsibilities include creating and optimizing lead nurturing strategies and integrating marketing systems. Prior to this role, Lucas held the position of Gerente de Marketing e CRM at Telhanorte Tumelero from June 2020 to October 2023, leading marketing teams and implementing CRM strategies that significantly boosted sales. Lucas also served as Gerente de CRM at Etna Móveis e Decoração, developing customer segmentation and loyalty programs, achieving notable sales increases. Earlier positions include Coordenador de CRM e Fidelidade at Dotz, where Lucas drove loyalty strategies and increased sales across various retail segments. Lucas holds degrees in Production Engineering from UFOP and Industrial Engineering from the University of Coimbra.