RC

Rob Stirling Craig

Brand Director & MD at AlphaPet Ventures GmbH

Rob Stirling Craig has a diverse work experience in marketing and brand management. Rob is currently working as a Brand Director at AlphaPet Ventures GmbH since March 2023. Prior to this, they served as the Marketing Director for UK and Europe at USN UK - Ultimate Sports Nutrition from January 2020 to November 2022.

From January 2019 to January 2020, Rob worked as the EMEA Marketing Lead for Huggies Nappies at Kimberly-Clark. Rob also held other roles at Kimberly-Clark, including UK Brand Lead for Huggies Baby Wipes from July 2017 to January 2019, EMEA Senior Brand Manager for Kleenex from April 2016 to June 2017, EMEA Brand Manager for Kleenex from June 2015 to March 2016, EMEA Junior Brand Manager for Kleenex from October 2014 to June 2015, and National Account Manager for Tesco from August 2013 to September 2014. Before joining Kimberly-Clark, Rob worked as a Marketing Executive for Kleenex (UK) from September 2012 to August 2013.

Prior to their corporate roles, Rob worked as a Brand builder and consultant from June 2010 to August 2012. During this time, they developed multiple commercially successful e-commerce ventures and provided brand consulting services to SMEs.

Rob Stirling Craig completed their Bachelor's Degree in History & Politics from Cardiff University / Prifysgol Caerdydd in 2011. After that, they pursued a Master's Degree in Business Management & Marketing from the University of Bath, which they completed with a Merit in 2012.

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Previous companies

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Timeline

  • Brand Director & MD

    December 1, 2023 - present

  • Brand Director

    March, 2023

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