Verena Maurer

Verena Maurer's work experience includes their current role as a Performance Marketing Manager with a focus on Customer Journey at AlphaPet Ventures GmbH, which they started in 2022. Prior to this, they worked as a Senior Performance Marketing Manager at Capmo from December 2020 to May 2022. In this role, they were responsible for performance marketing in a hyper-growth B2B SaaS startup, leading lead generation through various paid media channels and optimizing campaigns based on data analysis. Before joining Capmo, Verena worked at iProspect from 2017 to 2020, where they held positions such as Planning & Consulting Digital Media and Junior Digital Media Consultant, specializing in optimizing social, programmatic, and native campaigns for e-commerce clients. Verena also worked as a Projektmanager at [bu:st] automotive from March 2017 to July 2017.

Verena Maurer completed their Bachelor of Arts in International Management at Technische Hochschule Augsburg from 2013 to 2017. In 2015 to 2016, they also studied International Marketing at Universidad de Cádiz. Verena has obtained an additional certification in Advanced Google Analytics from Google in March 2021.