Ricardo Perez

Ricardo Perez has extensive work experience in data analytics and insights. Ricardo currently serves as the Head of Customer Analytics at AlphaStream.io, a position they have held since October 2022. Prior to this, they were the Head of Data Analytics and Performance at the same company from June 2021 to November 2022. In 2021, they also worked as a Non-Executive Director at Empower - Be The Change.

From 2019 to 2021, Ricardo served as the Senior Manager of Data Analytics and Insight at WEX Europe Services Limited, where they were responsible for developing and governing the company's data, analytics, and MI strategy. Ricardo also briefly held the position of Data and MI Manager at the same company.

Before that, Ricardo worked as an Insights Manager at AdviserPlus from October 2018 to July 2019. Ricardo also gained experience as an Analytical Consultant at Webalytix and Intermarketing, where they focused on delivering analytically driven marketing insights for clients, particularly Iceland Foods.

From 2016 to 2017, Ricardo worked as a Data Analyst - Marketing at Sykes Cottages, where they reported, analyzed, and provided data-driven recommendations to improve digital marketing strategies. Ricardo also served as a Senior Analyst at Different Money Limited in 2016, analyzing finance, marketing, operations, and business intelligence data.

Earlier in their career, Ricardo worked as an Analyst at dnata, one of the world's largest air services providers, from August 2014 to April 2016. Ricardo began their career as a Financial Analyst at Tuxedo Money Solutions in January 2013, where they were responsible for creating and supplying monthly commission statements for various clients.

Ricardo Perez attended Liverpool International College from 2013 to 2015, where they studied Accounting and Finance. In addition to their college education, Ricardo obtained several certifications. In 2013, they achieved Level 2 certification from AAT and also received SQL Training from Microsoft in the same year. In 2014, they obtained Level 4 certification from AAT. Furthermore, Ricardo earned Google Analytics and Google AdWords certifications in 2016 from Google.