Letícia Costa

Letícia Costa is a marketing professional with a diverse background in product marketing and account-based marketing. Currently serving as a Product Marketing Analyst at Alphaville since January 2024, Letícia specializes in developing marketing campaigns tailored to regional products and strategic event planning. Previous experience includes working at MJV Technology & Innovation, where Letícia focused on B2B marketing strategies and event organization, and at Grupo Nortis, where Letícia created marketing campaigns and collaborated with commercial teams. Early roles included positions at ITM Channel Marketing and DuPont, where Letícia assisted in communications and marketing strategies, and an internship at Gympass, providing customer success support. Letícia holds a Bachelor's degree in Advertising from Pontifícia Universidade Católica de São Paulo and is currently pursuing a postgraduate degree in Business and Marketing at ESPM Escola Superior de Propaganda e Marketing.