Cristina Iregui Casas

Cristina Iregui Casas currently serves as the Directora de Creatividad e Innovación at Alpina since July 2023. Previous experience includes roles as Marketing Manager and Head Regional de Publicidad at falabella.com from March 2021 to July 2023, and Gerente de Comunicaciones de Cerveza Poker at Bavaria - Colombia from August 2020 to March 2021. Additionally, Cristina held the position of Subgerente Innovación at Falabella Retail, and worked as a Venture Associate at Parsons ELab. Prior experience encompasses a variety of marketing and product management roles at notable companies, including Falabella Colombia and Lowe SSP3, focusing on strategic platforms, consumer trends, and creative development. Cristina earned a Master of Science in Strategic Design Management from Parsons School of Design and holds a graduate degree from CESA. Further education includes a course at the Massachusetts Institute of Technology on Compassionate Systems Framework in Schools.