Lucia Marulanda

Lucia Marulanda is a seasoned marketing professional with extensive experience in brand strategy and regional marketing management. Currently serving as Brand Strategy Manager at Alpina since January 2024, Lucia previously held multiple positions at DiDi, including Head of Passenger Marketing SSL and Regional Marketing Manager. Prior roles include Commercial and Marketing Director at Grupo BDC SAS, Gerente Mercadeo y Experiencias at Xue Café, and various marketing advisory roles at PROCOLOMBIA. Lucia began her career as an Account Executive at McCann Worldgroup. Lucia holds a Master's degree in Marketing Management from CESA and has completed several specialized courses, including Communication Management at Harvard University.