Friso Verhaar

Account Manager at Alpine

Friso Verhaar is an experienced Account Manager currently working at Alpine Hearing Protection since April 2023, where responsibilities include managing larger OTC accounts in the BeNeLux and Nordics, driving new business acquisition, and optimizing revenue through strategic pricing and assortment strategies. Prior experience includes roles as Junior Account Manager at Alpine, contributing to high-growth B2B accounts, and as an Account Management Intern at Gartner, where engagement with C-Level Executives focused on enterprise-wide strategy implementation. Friso Verhaar served as Consulting Director and Project Manager at 180 Degrees Consulting Católica Lisbon and has held internships in growth marketing and sales/marketing. Friso Verhaar holds an MSc in Management with a focus on Strategic Marketing from Católica Lisbon School of Business and Economics and a Bachelor's degree in International Business Management from Hanze. Additionally, Friso Verhaar completed a minor in International Business at Beijing Technology and Business University and attended the Byron Bay English Language School.

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Amsterdam, Netherlands

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Alpine

At Alpine, we're ushering in a new era of ear consciousness. In an increasingly loud world, we empower you to own the volume. We're obsessed with ears, treating hearing as a precious gift. Our 25 years of expertise are poured into every innovative, thoughtfully designed product we create, perfectly tailored for your needs. Our mission goes beyond creating products. We strive to make healthy hearing a norm for everyone, by being the catalyst for change in ear care. Our next-level products cater to every occasion and ear type, guided by three beliefs: Small habits yield big gains - we make ear care as easy as brushing your teeth. Good look, perfect fit - our products blend style with comfort, making their use second nature. Availability is key - Alpines are reusable, globally available, and come with a handy carry case. So whether you're seeking tranquillity or embracing life's loud moments, we've got your ears covered. With Alpine, take control and own the volume, experiencing life to the fullest. Alpine - Own the Volume.