ALR
Kristian Reyes has extensive experience in the lighting and electrical industry. Kristian has held various roles such as Sales at ALR, Manager at Graybar, Principal at Lighting Systems, and Western Regional Sales Manager at GE Lighting Systems. Kristian's expertise includes managing large projects, improving efficiency, and increasing revenue for businesses. Kristian holds a BS in Business Administration from the University of California, Berkeley, and an MBA from the University of California, Irvine.
ALR
ALR is a Northern California based agency representing lighting and controls manufacturers. ALR was founded on the simple premise of providing the best possible customer service while operating with the utmost integrity. This has been the core philosophy of ALR for over 50 years, and remains the cornerstone principle of the employee-owned company's culture today. ALR operates in Northern and Central California, Northern Nevada, and Oregon/SW Washington.