Daniel Baker is a seasoned analytics professional with over 16 years of experience in the aviation and retail sectors. Currently serving as Senior Manager of Loyalty Insights at Alshaya Group since May 2023, Daniel previously held multiple senior roles at Etihad Airways from June 2013 to April 2023, including Senior Analytics Manager for Customer Insights, CX, and Market Research. In this role, responsibilities included leading analytics initiatives, managing NPS analysis, forecasting, data visualization, and engaging with C-suite stakeholders. Earlier in Daniel's career, significant contributions were made at British Airways, beginning as part of the IT Graduate Program and progressing to a Data Engineer in Business Intelligence. Daniel holds a Bachelor of Arts degree in History from Oxford Brookes University, completed in 2007.
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