Inês Fernandes Lobo

Inês Fernandes Lobo is a seasoned professional in brand engagement and loyalty marketing, currently serving as Senior Loyalty & Brand Engagement Manager at Alshaya Group since June 2019. Inês successfully launched the Aura loyalty program across the GCC region, acquiring 5 million members within a year, and has played a pivotal role in shaping and managing member value strategies to enhance brand engagement for over 70 brands. Previous roles include Senior Marketing Manager, CRM & Marketing Manager, and client management positions at reputable agencies, where Inês demonstrated expertise in omnichannel marketing strategies, customer lifecycle management, and brand strategy. Inês holds a Master's degree in Advertising and a Bachelor's degree in Marketing & Advertising, supplemented by professional training in Events Management and Public Relations.