Irma Tabatadze

Irma Tabatadze is a seasoned marketing professional with extensive experience in the fashion retail sector, currently serving as the Senior Marketing Manager for the Fashion Division at Alshaya Group since August 2014. In this role, Irma oversees brands such as Debenhams, Topshop, and River Island across the MENA region. Previous positions include Senior Marketing Manager for Debenhams and NEXT, and Marketing Manager for Coast, Oasis, and Warehouse at Alshaya. Prior to this, Irma held the Head of Marketing position at Marks & Spencer for the Caucasus and Central Asia, and worked as Marketing Manager at Fawaz Al Hokair Group. A strong background in marketing communications developed through roles at Marriott International further complements Irma's expertise. Irma holds a PhD in Economics/Media Technologies and Social Sciences from Georgia Technical University and has earned a Master's degree in European Studies-Linguistics from State University of Tbilisi, along with a certificate from the Business School of Cambridge.