Madiha Fatima

Madiha Fatima is a seasoned marketing professional with extensive experience in performance marketing and digital strategy, currently serving as an Officer - Paid Social at Alshaya Group since August 2021. Madiha specializes in managing paid media campaigns for renowned health and wellness and retail brands across the MENA region, including Bath & Body Works Arabia and American Eagle Outfitters. Prior to this role, Madiha held positions such as Performance Marketing Manager at Start Design Consultancy, where the focus was on generating Sales Qualified Leads through comprehensive marketing tactics, and Performance Marketing Specialist at Nexa - Digital Marketing, implementing strategies across various social media platforms. Madiha's career also includes key roles in digital marketing and content strategy at companies like Coinaphoto, Bizlinx Consultants, and Salsoft, demonstrating a solid foundation in content creation and marketing analytics. Madiha holds a Bachelor of Applied Science in Applied Accounting from Oxford Brookes University.