Lola Martínez Criado

Lola Martínez Criado has a diverse work experience history. Lola started their career in 2010 at Vision Innovation Diversion SL, where they worked in advertising and promotion. Lola then moved on to Fnac, where they focused on online communication, event organization, and media relations. After that, they joined LDA Audio Tech as a Marketing Manager, where they were responsible for internationalization, brand redesign, content creation, and social media strategy. Lola also worked in Dieplus Nutrición & Dietética, where they worked on rebranding the company. Lola then took on a role at Ethnic. Asociación por un turismo sostenible as a Communication Manager, where they coordinated team efforts, developed marketing strategies, managed content creation and social media, and updated the organization's website. Lola later joined Diageo in 2015, starting as a Field Sales Executive and gradually moving up to Senior Field Sales Executive and Field Sales Manager. Lola was responsible for client portfolio management, negotiation, and agreement closures in the hospitality industry. Their most recent role was at Altadis, where they held the position of Sales Manager and later transitioned to Head of National Accounts for Andorra and Gibraltar.

Lola Martínez Criado's education history includes a Master's degree in Marketing and Sales Management from ESIC Business & Marketing School, which they completed from 2011 to 2012. In 2014 and 2015, Lola studied English in Ireland. In 2012, they also took a course on Social Media: social networks, monitoring, and crisis management at IEBS. Lola completed their Bachelor's degree in Advertising and Public Relations from the Universidad de Málaga between 2007 and 2011.

In addition to their formal education, Lola obtained a certification from ThePower Business School's ThePower MBA program in May 2023.