Alfonso Larriva

Alfonso Larriva is an experienced consultant in the entertainment industry, currently working with ALAZ Entertainment, ALTAFONTE, Human Key Consulting, and Ticketón. With a strong background in artist and repertoire (A&R), digital content, and business development, Larriva has cultivated relationships with numerous industry professionals across Latin music genres. Past roles include music director at BOBO Producciones, president of Nusun Entertainment, and vice president at Univision Music Group, where strategic initiatives consistently drove growth and success. Larriva also has extensive expertise in marketing and promotion from time at Sony Music Entertainment and Televisa, reinforced by a degree in Journalism and Collective Communications from Universidad Nacional Autónoma de México.