altavia.hrg
Sareen Bal is an accomplished Project Manager at altavia.hrg with extensive experience in public relations and client management. Previously, Sareen served as a Senior Consultant at Hill+Knowlton Strategies, collaborating with high-profile clients such as Activision EMEA and Dolby UK, successfully launching major campaigns and managing team productivity. Other roles include Account Director at The Agency Partn and PR Senior Account Manager at MullenLowe salt, where Sareen managed significant accounts and negotiated contracts. Educational qualifications include a Master's and Bachelor's degree from the University of Leeds in Corporate Communications and Public Relations and Managing Performance, respectively.
altavia.hrg
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Retail is a huge, complex, well-oiled machine. While it doesn’t come with instructions, it can come with our 30 years of retail activation know-how. Our specialists are defined by a solid respect and deep understanding of retail in all its forms. From local supermarkets to international airports, we make the impossible happen for some of the world’s best-known brands. Backed by hard-earned, hard-learned experience, we know every retail rule, forecourt framework and hidden trap door. And crucially, we know which ones to bend, break and avoid to create exciting new ways for brands to connect with shoppers. Even in the face of restriction, our imagination flourishes to produce boundary-pushing thinking at every touchpoint. Many will have you believe that retail is simple enough to leave until last. The trained brains among us know different. Shopper and retail marketing is complicated, important and expensive enough to prioritise and get right first time. Leave it as a bolt-on, and you’ll come last in the race against competitors. Ready to make the impossible happen in retail for your brand? Send your trickiest briefs or questions to enquiries@hrg.co.uk.