Grant Williams, MBA, serves as an Adjunct Professor at the University of Alabama at Birmingham's Collat School of Business, specializing in marketing with 25 years of industry experience. Concurrently, Grant holds the position of Senior Marketing Manager at Altec, Inc., leading a global marketing and communication strategy aimed at enhancing brand recognition and revenue across B2B and B2C segments. Previous roles at Altec included Marketing Campaign Manager and various leadership positions within the sales and marketing domain, where Grant successfully developed digital marketing strategies and trained account representatives. Academic credentials include an MBA from the University of Alabama at Birmingham and a Bachelor of Science in Operations Management from Auburn University, currently pursuing a PhD at the University of South Alabama.