APsystems Europe
Aleksandra Lalova is a seasoned professional with extensive experience in operations and sales management across various sectors. Currently serving as the Global CRM Director and Director of Operations EMEA at APsystems Europe, Aleksandra oversees Sales Operations, Logistics, and Procurement teams while managing product supply and inventory. Prior to this role, Aleksandra worked at Waldom Electronics EMEA as a Sales Operations Manager, where responsibilities included enhancing operational excellence and mentoring inside sales teams. Previous positions also include leadership roles in regional team management and customer service. Aleksandra's career began in hospitality as a Front Office Supervisor at Amadi Hotels and as an Account Manager at LIVING CAPITAL, managing short stay apartments. Educational qualifications include a Bachelor's degree in Economics and Business from Utrecht University and a Bachelor's degree in International Business from Luiss Guido Carli University.
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APsystems Europe
APsystems develops, manufactures, markets and offers the world’s largest solar microinverters solutions range including advanced monitoring, online software platform and apps ideal for the residential and commercial businesses. Led by innovation, APsystems was founded in 2010 in the Silicon Valley, California and is headquartered in China with offices and warehouses in Europe (France and the Netherlands), Mexico, Australia and the United States. Over the years, APsystems has become the world’s largest and most advanced multi-module MLPE solution provider, offering microinverter and rapid shutdown devices for the global solar PV industry. With millions of units sold producing more than 3 TWh of clean, renewable energy, APsystems continues to be a leader in the ever-growing solar MLPE segment.