Lauren Sherman

Lauren Sherman is an accomplished marketing leader with extensive experience in the fitness and technology sectors. Currently serving as Chief Experience Officer at Alter since April 2022, Lauren is instrumental in developing personalized fitness systems. Prior to this role, Lauren held various senior marketing positions at Nike from November 2017 to April 2021, including VP Consumer Direct Marketing, where responsibilities included leading a team of over 100 marketers and overseeing omni-channel experiences. Earlier, Lauren was Head of Marketing at Red Antler and Shyp, where notable achievements included Shyp’s recognition as one of Fast Company’s Most Innovative Companies in 2016. Lauren's career began with roles at TaskRabbit, LEWIS Global Communications, and Zipcar, showcasing a strong track record in marketing strategy, growth leadership, and brand development.