As one of the biggest e-commerce companies in Germany, ALTERNATE stands for service, competence, know-how and innovation for more than 25 years. ALTERNATE is also a leading online shop and a competent consultant for the areas of IT, consumer electronics, household, garden, outdoor, tools and toys. Started as a small business in 1992, ALTERNATE quickly made a name for itself in IT trading with a constantly growing and highly motivated team, with a lot of creativity and willingness to take risks. With a good sense of new trends and the risk in 1997, as one of the first providers to sell products online, the company grew quickly and was a pioneer for a completely new sales channel. The result: ALTERNATE has won multiple awards over the years, both from various magazines and from consumers, and is now one of the top e-commerce companies in Germany. Also the Chamber of Commerce and Industry recognized this and awarded ALTERNATE the company prize in the "Trade and Services" category in 2017. Apart from economic interests, ALTERNATE also invests in vocational training, environmental protection and the sustainable use of resources, and again takes on a pioneering role here. Through the introduction of CO2-neutral shipping and as an EMAS-certified company, ALTERNATE demonstrates the existing awareness of the environment and the careful use of resources. ALTERNATE has been preparing young people for their professional future for more than 20 years with high training standards, close integration into work processes and practical, independent project work. At the same time, more than 60 young people are being trained in commercial, technical and logistic professions. 

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E-Commerce

Retail

ALTERNATE GmbH

ALTERNATE GmbH

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