Lara White

Lara White is a seasoned marketing professional with extensive experience in integrated marketing strategies and campaign execution. Currently serving as the Director of Integrated Campaigns at Alteryx since October 2025, Lara previously held the position of Senior Director of Digital Marketing and Integrated Campaign Strategy at UserTesting, where responsibilities included leading a global team and overseeing comprehensive marketing campaigns. Earlier roles at UserTesting encompassed various positions in integrated marketing, while prior experience at TELUS involved community-focused event marketing and corporate communications. Lara began her career as a Special Events Coordinator for the District of West Vancouver, fostering community engagement through arts programs. Educational qualifications include a BA in Communications from Simon Fraser University and an Associate Certificate in Marketing Communications from the British Columbia Institute of Technology.