Elena Golubeva is an experienced marketing professional currently serving as the Head of Strategic Planning at McCann Worldgroup since July 2014. Prior to this role, Elena has held key positions at Ogilvy & Mather as Integrated Campaigns Planning Director since July 2009, managing the planning of integrated campaigns and focusing on digital, shopper, and activation marketing. From 2007 to 2009, Elena worked at BBDO Moscow in the same capacity, contributing to the planning and implementation of major integrated campaigns. Earlier in the career, Elena was with Rapp Collins UK (Moscow Branch) from 2002 to 2007, serving as Strategic Planning Director, alongside roles as Senior Strategic Planner and Senior Account Manager. Elena holds a Master's degree in Economics and Telecom from the Moscow Technical University of Communications and Informatics, completed in 1996.
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