Lauren Vasu

Lauren Vasu is a seasoned marketing professional with extensive experience in demand generation and integrated marketing strategies. Currently serving as the Sr. Global Demand Generation Manager at Alteryx since June 2019, Lauren leads global marketing campaigns that drive leads and pipeline growth. Prior roles include Field Marketing Director at Conga, where Lauren established the first Global ABM strategy and significantly improved conversion rates, and Director of Integrated Marketing at Rapt Media, which involved implementing lead lifecycle processes and optimizing multi-channel campaigns. Lauren's earlier positions include Revenue Marketing Manager at Rally Software and various marketing roles at Cloud Coach and Symplified, showcasing a strong background in generating qualified leads and managing marketing budgets. Lauren holds a Bachelor of Science in Business Administration and Marketing from the University of Colorado Boulder.