Israel Guzman

Israel Guzman is a seasoned marketing professional with extensive experience in B2B marketing and demand generation. Currently serving as the Senior Marketing Manager for Demand Generation at Altia since March 2021, Israel directs and optimizes marketing campaigns to increase leads, sales, and revenue. Prior roles include Manager of Content Marketing and Optimization at Diligent Corporation, where Israel oversaw content strategies for various SaaS solutions, and Marketing Director at CARECENTA, focusing on sales growth and client retention. Previous positions also encompass Digital Marketing Manager at IT Governance USA Inc., Marketing Content Specialist at Rear View Safety, and various roles in public relations early in the career. Israel holds a degree in English, History, Public Relations, Communications, and Journalism from the University of Pittsburgh.