Altra Running, a VF Company
Eric Petrek is an accomplished professional with extensive experience in e-commerce and digital marketing. Currently serving as the Global Ecommerce Director at Altra Running, a VF Company, since February 2022, Eric previously held the position of Director of Ecommerce for North America at Fjällräven and has also served as the Sr. Manager of Ecommerce in the same region. Eric's background includes leading e-commerce and digital marketing efforts for RE Botanicals and overseeing consumer acquisition marketing at Rachio. With prior experience at Oracle, The Hershey Company, and dunnhumby, Eric has developed expertise in marketing strategy, data analysis, and consumer insights. Eric holds an MBA from the University of Colorado Boulder and a BSBA in Marketing and International Business from Xavier University.
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Altra Running, a VF Company
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Altra Footwear was founded by elite Ultra Runners & running store managers to help prevent injuries & make running better for all levels of athletes. Altra shoes combine the cushioning & support of traditional shoes with the form improving, impact reducing benefits of going without a shoe. Runners think differently. Running clears the mind, rejuvenates the body, and frees the soul. We know because we RUN! From 100 meters to 100 miles we have run and raced the distance. Yet after all the years of running we never felt the balance between footwear and nature had been achieved. VF Corporation VF Corporation is one of the world’s largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish most through a family of iconic outdoor, active and workwear brands including Vans®, The North Face®, Timberland® and Dickies®. Our purpose is to power movements of sustainable and active lifestyles for the betterment of people and our planet. We believe that when you discover the difference between a career and a calling, you get so much more out of life. When those lines begin to blur, you start to limit yourself much less and start aiming for more. That’s what we want for everyone who joins us at VF. And frankly, that’s what it takes to thrive here too. For more information, please visit vfc.com.