Eric Petrek

Eric Petrek is an accomplished professional with extensive experience in e-commerce and digital marketing. Currently serving as the Global Ecommerce Director at Altra Running, a VF Company, since February 2022, Eric previously held the position of Director of Ecommerce for North America at Fjällräven and has also served as the Sr. Manager of Ecommerce in the same region. Eric's background includes leading e-commerce and digital marketing efforts for RE Botanicals and overseeing consumer acquisition marketing at Rachio. With prior experience at Oracle, The Hershey Company, and dunnhumby, Eric has developed expertise in marketing strategy, data analysis, and consumer insights. Eric holds an MBA from the University of Colorado Boulder and a BSBA in Marketing and International Business from Xavier University.