Eden Willis

Eden Willis serves as the Vice President of Sales for Global Financial Services at Altrata, having held multiple leadership roles within the company since its rebranding from Wealth-X in 2022. Prior experience includes serving as an Account Executive at AdRoll, as well as various positions at BT, where responsibilities included providing private wealth advisory services. Eden started a career as an Associate Financial Advisor at Blueprint Wealth, focusing on holistic wealth services for high-net-worth clientele. Educational qualifications include a Bachelor's degree in Finance and Economics from The University of Notre Dame Australia and advanced diplomas in Financial Planning from the Monarch Institute.