Jacqueline Tu

Jacqueline Tu is an experienced marketing professional currently serving as the Director of Digital and AI Innovation at Altria, a position held since January 2014, with previous roles including Director of Emerging Channels and Technology and Senior Manager of Consumer Enablement. Prior experience includes roles at Dick's Sporting Goods, where responsibilities encompassed CRM loyalty planning, and at Novum Pharmaceutical Research, Johnson & Johnson, and Brunner, Inc. Jacqueline earned a Master of Arts in Integrated Marketing Communications and a Bachelor of Arts in the same field from Duquesne University, along with an Executive Leadership Certificate from Cornell University and is currently pursuing a Certificate for Emerging Applications of GenAI at Carnegie Mellon University.