Altria
Victoria Vaughn MBA is a seasoned Senior Brand Manager specializing in Pricing and Insights at Altria, with a tenure beginning in October 2012. Victoria showcases an extensive background in developing national product pricing strategies and enhancing profit margins, alongside a proven track record of facilitating significant growth for new products. Key achievements include building analytical capabilities for marketing initiatives, leading cross-functional teams, and driving strategic marketing plans through advanced data utilization. Prior roles at Altria encompassed various management positions in brand strategy, corporate planning, regulatory compliance, eCommerce, and internal auditing, underpinned by a strong educational foundation with an MBA in Marketing from the University of Florida and a Bachelor's degree in Accounting from Longwood University.
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Altria
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We are a Fortune 200 company, proud to call Richmond, Virginia our home. Our companies – which have been the undisputed market leaders in the U.S. tobacco industry for decades – include some of the most enduring names in American business: Philip Morris USA, the maker of Marlboro cigarettes, and U.S. Smokeless Tobacco Company, the maker of Copenhagen and Skoal. We also own John Middleton, manufacturer of Black & Mild cigars, Nat Sherman, a super-premium cigarette and cigar business and Nu Mark, an innovation company that makes e-vapor products like Mark Ten.