Larae J. Ferry

Larae J. Ferry is an accomplished marketing professional with extensive experience in the performing arts sector. Since 2014, Larae has served as the Director of Marketing for Alvin Ailey American Dance Theater, leading brand management, creative direction, and audience development efforts. Previously, Larae held the position of Deputy Director of Marketing at Ailey, where responsibilities included crafting innovative marketing strategies to enhance brand engagement and revenue. Prior roles include VP of Sales and Marketing at The Kimmel Center, overseeing marketing strategy and sales activities, and Associate Director of Marketing and Sales at Celebrity Series of Boston, where Larae executed successful marketing campaigns for numerous performances. Larae J. Ferry earned an MBA in Business Administration from Simmons University and a Bachelor of Business Administration from North Carolina Central University.