Roberto Cerna Rodríguez is a seasoned strategic planner with extensive experience in digital marketing and content strategy. Currently serving as the Head of Planning at AlwaysOn I Agencia Estratégica Creativa since February 2024, Roberto has previously held key roles such as Senior Strategic Planner at MarketLogic and Tribeca_Media. With a solid background in developing advertising strategies for major brands at SmartClick Latam and expertise in digital strategy consulting, Roberto has contributed to award-winning campaigns such as "El TeamVea llegó a TikTok." Educational credentials include a degree in Communication, Advertising, and Marketing from Universidad de Lima, alongside advanced English studies at Asociación Cultural Peruano Británica.