Nicole Deumens

Nicole Deumens currently serves as Chief Marketing Officer and Managing Director at Alyasra Fashion since 2017, leading omni-channel and e-commerce growth, CRM, strategic marketing, and customer intelligence initiatives at a regional fashion retailer. Prior to this role, Nicole held the position of Group Head of Marketing, Strategy & Innovation at Chalhoub Group from 2013 to 2017, overseeing marketing direction for a large team across multiple countries. Nicole's extensive background includes significant roles at Procter & Gamble from 2001 to 2011, where accomplishments included leading the CEEMEA Hair Cosmetics business and driving substantial growth in the Health & Beauty sector. Nicole began the professional career at LOGMA Consulting GmbH as a Junior Consultant. Nicole holds an MBA from TU Dortmund University and has studied at Dublin City University in Ireland.