Petr Vejvoda

Petr Vejvoda has extensive experience in management and product development within the consumer electronics sector. Currently serving as Business Unit Manager at Alza.cz a.s. since September 2020, Petr oversees segment management, business planning, team leadership, and strategic marketing initiatives. Previous roles include Product Manager at Alza.cz and Holding HP TRONIC, where responsibilities encompassed product selection, pricing strategies, and supplier negotiations. Petr has a longstanding history with DATART from 1993 to 2018, holding various positions including Category Manager Junior, where expertise in assortment selection and marketing was key. Early career experiences include leadership roles in retail and technical positions at ZPA Křižík. Educational background includes studies at Obchodní akademie in Prague.