Patrícia Afonso

Patrícia Afonso is currently the Head of Marketing & Communications at AMA - Agência para a Modernização Administrativa, IP, since September 2023. Prior to this role, Patrícia served as the Social People Director at LPM Comunicação from June 2008 to September 2023, where responsibilities included managing a strategic business unit focused on Influencer Marketing, integrated multi-platform communication, and analyzing campaign effectiveness. Additionally, Patrícia has extensive experience as a Senior Communication Manager, providing strategic communication and media advisory services across various sectors, including beverages, distribution, and tourism, along with early career roles as a Junior Consultant, in New Business, and as a Media Analyst at E2 - ESCS. Patrícia holds a degree in Comunicação Empresarial/Relações Públicas from Escola Superior de Comunicação Social, completed in 2008.