Andy Michaels Lim

Andy Michaels Lim 林家华 is an accomplished executive with extensive experience in the travel industry. Currently serving as Vice President, Commercial for Singapore, Malaysia, and the Philippines at Amadeus since April 2016, Andy has significantly increased the market share of Amadeus GDS in Singapore from 27% to 62% over seven years. Previously, as General Manager at Corporate Travel Management in Singapore, Andy doubled business volume in less than a year, achieving over USD100 million in total transaction value. Other notable roles include General Manager at Qi Group, Director of Business Development at THX Consultants, and Associate Director Business Development at PKF International. Andy began the career in sales and marketing at Sijori Resort Sentosa, quickly advancing to Head of Sales and Marketing. Andy holds a Bachelor of Science with Honors in Business Management from the University of Bradford and a Diploma in Business Administration from Singapore Polytechnic.