Rajagopal Baskaran

Rajagopal Baskaran has extensive work experience in the field of engineering and technology. Rajagopal is currently employed as the SVP of SSAI, OTT, and Connected TV Ads Engineering and Product at Amagi Corporation, a media technology company. In this role, Rajagopal is responsible for providing cloud broadcast and targeted advertising solutions to broadcast TV and streaming TV platforms.

Prior to their current role, Rajagopal worked at ESPN as a Senior Director of CDP & Ad Platform Engineering. During their time there, they developed strategies and roadmaps to enhance the company's data analytics and audience discovery capabilities. Rajagopal also spearheaded the implementation of bitmap-based technologies for audience segmentation and used Druid for better ad and content performance insights.

Before ESPN, Rajagopal served as the Senior Director of Engineering - Mobile and Video at Rubicon Project. In this role, they led the engineering team responsible for mobile and video ad experiences on the programmatic ad exchange. Rajagopal also developed a lightweight mobile header bidding SDK for iOS and Android, which decoupled programmatic bids from rendering experiences.

Earlier in their career, Rajagopal held various positions at companies such as Yahoo Inc, InMobi, Siebel Systems, IBM, and Hewlett-Packard. These roles involved directing engineering efforts, building targeting models and frameworks, launching flagship products, and managing inventory management platforms.

Overall, Rajagopal Baskaran's work experience reflects their expertise in engineering, product development, and leadership in the media and technology industry.

From 1992 to 1996, Rajagopal Baskaran attended the Indian Institute of Science (IISc) and obtained a Masters degree in Computer Science and Automation.